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quick takes

8 things we can expect from blind boxes in 2026 and beyond

Mar 11, 2026

The next chapter for blind boxes is going to be a lot less about toys and more about anticipation as a business model.

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The Chinamaxxing Phenomenon: 10 insights for marketing leaders and strategists

Feb 18, 2026

A generation has quietly shifted its reference point for what a "functional society" looks like. Here's what I think that means for us.

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Did South Korea just fumble one of their biggest consumer market? 😭

Feb 12, 2026

If you’re a marketing leader who has vaguely clocked some “K-pop drama” on your feed and moved on, I get it. That was me too.

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WatCooks

Decoding trends, subcultures and signals for system thinkers, strategists, and marketing leaders.

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